Executive Coaching Packages & Pricing 2025
Bronze, Silver, and Gold are names for depth of work: how long the room lasts, who else is interviewed, and what sits between sessions. They are not a price list. Fees belong in a conversation, not in a band on this page.
Choose a package by the decision the coaching is for, not by how premium the name sounds.
How to read the three tiers
Bronze is a shorter engagement for leaders stepping into broader roles. Silver is a longer programme with more assessment and check-ins. Gold is a C-suite partnership with heavier stakeholder work. Treat those as depth markers, not as a catalogue.
If someone quotes a number before they can describe your decision, they are selling a calendar, not a coaching relationship. See Executive Coaching Pricing Calculator for the questions that belong in a proposal, and Request a Custom Executive Coaching Proposal when the work will not fit a tier.
Decision table
| Question | Bronze-shaped work | Silver-shaped work | Gold-shaped work |
|---|---|---|---|
| Whose decision is this? | A leader new to the chair or a first P&L | An established executive with a live transformation | CEO or C-suite work that touches the board |
| How long should the room last? | A defined season, often under a year | A longer arc with mid-point review | A partnership that can flex with the diary |
| Who else is in the system? | Light 360 or a small sponsor set | Broader stakeholder interviews | Board, chair, and team dynamics |
| What should you not buy? | A three-year “leadership journey” | A package that never names the KPI | Unlimited access without a brief |
None of those rows is a price. They are a way to refuse a package that is either too thin for the stakes or too heavy for the actual problem.
How to talk about fees
Do not expect a day rate or a Bronze / Silver / Gold fee band here. Ask what would change in the room at each depth: who is interviewed, how often you meet, what happens between sessions.
For senior-team scopes, read Leadership Coaching Packages for Senior Teams. For the difference between one-to-one and team work, see Board-Level Team Coaching for Growth.
How to brief a conversation before you talk fees
Write the decision, the time box, and who must stay outside the room. Bring that page to a confidential conversation. If the first reply is a tier name rather than a reflection of your page, you are being sold a calendar. The Bronze, Silver, and Gold labels are depth markers, not a live catalogue of fees.
A typical market rate will not tell you whether the work fits. Ask what would change in the room at each depth: who is interviewed, how often you meet, what happens between sessions.
What custom work is for
When the brief will not fit a season, when the board is the client, when two headquarters or a carve-out is in play. Custom is not a nicer word for Gold. It is a different shape. If someone maps every messy brief onto Gold, they are still selling a package.
Choose by the decision, then continue the conversation where booking actually lives.
What a consultation should produce
A reflection of your brief, a recommended depth, and a written rule on who hears what. Not a brochure tour. If you leave with only a tier name, you do not yet have a proposal. Use the custom-proposal page when the shape is odd, and the senior-team page when the client is a group.
Bronze, Silver, and Gold stay as names for depth. Fees belong in a conversation on the Contact page.
Ask what would stop. Depth that cannot name a stop is still a calendar.
Write the decision, the time box, and who must stay outside the room. Then continue the conversation on Contact or from Contact an Executive Coach Today.
